Firstly, as a person who doesn't desire attention, writing about how terrific I am or listing my accomplishments while the above photo stares back at me isn't fun. I can think of some other things I'd rather be doing, but you've made it this far so I'll keep going.
I believe that sales doesn't involve the act of selling; it's actually quite the opposite. Sales is serving others without the expectation of anything in return. This certainly doesn't mean that sale aren't eventually made, but it never starts there. For me, sales doesn't involve having some sneaky, persuasive pitch that ends in a transaction.
This was demonstrated to me at a young age by my grandmother Karol, as I grew up in southern NJ. She was the most powerful person I known to date, who never used force in any way. She was also the most selfless person at the same time. There are more than a few stories of her reaching into her purse to give someone in need that last few dollars she had on her. Always happy to help, and always with a smile. This way of being had her create her own successful business, while raising 7 children, and impacting everyone who would come into contact with her.
Early in my mortgage career I watched the most "successful" mortgage originators talk fast, drive fast cars, and never slow down to pay attention to what their clients really needed........to be served. The commission was more important to the originator than the human connection, desire to help, or building a real relationship.
Now, as a top 50 mortgage originator, I hold service sacred above over all aspects of my business. I've discovered that when I remove all attachment to financial gain, I become the most committed loan originator in the entire industry. This is the foundation of the unique process that has created an unmatched customer experience and the key ingredient to building a $160M a year mortgage business. It's helped me fund over $1.5B in the last 15 years.
Let's face it, purchasing a home can carry some unwanted tension and stress. I've spent over 15 years building a platform, which I now call "Road to Closing." Thousands of previous clients and referral partners helped to carve the way for how the future homeowner is served. I've eaten more meals out of a tupperware container at my desk than I'd like to remember while creating this methodology. It was all designed to forecast common pain points, eliminate them, and give the consumer back their time.
No one actually WANTS a mortgage, they NEED one. What they WANT is leadership and direction. With this as a guide, I've grown my client base, referral base, and revenue faster and with greater impact. Integrity and service are my core. I've even had competitors say, if I'm going to lose, I don't mind losing to Jason.
Now I'm using my awareness around identifying how to achieve results to help others in my field do the same. Being a top producer isn't easy AND it also doesn't require some special talent. If you're inspired to grow your business, clear about what you want out of your career, and up for a challenge, you're closer than you think.
Do something really BOLD.